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Vol 21, No 3 (2023) A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION Abstract  PDF
Sufrin Hannan, Santi Piramita, Jan Horas Vervady Purba
 
Vol 15, No 2 (2017) THE DYNAMICS OF COLORS, CONSUMER PERCEPTIONS, AND PURCHASING INTENTIONS OF THE PRIMAVERAVESPA PRODUCTS: A REVIEW OF YOUNG CONSUMER BEHAVIOR Abstract  PDF
Dian Ari Nugroho, Dimas Hendrawan
 
Vol 18, No 3 (2020) CONSUMER SATISFACTION BEHAVIOR WHOM PURCHASE CHINESE SMARTPHONE IN SOLORAYA Abstract  PDF
Febrianur Ibnu Fitroh Sukono Putra, Risanda Alirastra Budiantoro, Bilkis Aulia Luxfiati, Mega Wahyu Widawati
 
Vol 20, No 3 (2022) NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE Abstract  PDF
Christina Whidya Utami, Teofilus Teofilus, Yohannes Somawiharja, Antonius Tanan, Aisyah Salsabila, Yosef Evandro Emantyo, Chia Han Tsai
 
Vol 16, No 4 (2018) PROCEDURAL FAIRNESS AS INTERVENING VARIABLE BETWEEN VOICE AND PERFORMANCE EVALUATION FORMALITY ON TRUST Abstract  PDF
Jeremia Allan Prasetya, Dian Wijayanti
 
Vol 16, No 1 (2018) PRICE PERCEPTION: EFFECT OF COUPON PRONENESS AND SALE PRONENESS ON CONSUMER IMPULSE BUYING Abstract  PDF
Dewi Mustikasari Immanuel, Carolina Novi Mustikarini
 
Vol 14, No 2 (2016) Faktor-Faktor yang Mempengaruhi Kepuasan Konsumen dalam Upaya Meningkatkan Pembelian (Studi di Travel PT Anugrah Tanjung Tabalong) Abstract  PDF
M. Harlie
 
Vol 16, No 2 (2018) THE EFFECT OF CLARITY OF INFORMATION AND COMFORT OF WAITING ROOM ON SATISFACTION WITH DRUG SERVICE THROUGH PERCEPTION OF WAITING TIME Abstract  PDF
Anita Fadhilah, Misbahuddin Azzuhri, Sri Andarini
 
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