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Issue |
Title |
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Vol 21, No 3 (2023) |
A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION |
Abstract
PDF
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Sufrin Hannan, Santi Piramita, Jan Horas Vervady Purba |
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Vol 15, No 2 (2017) |
THE DYNAMICS OF COLORS, CONSUMER PERCEPTIONS, AND PURCHASING INTENTIONS OF THE PRIMAVERAVESPA PRODUCTS: A REVIEW OF YOUNG CONSUMER BEHAVIOR |
Abstract
PDF
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Dian Ari Nugroho, Dimas Hendrawan |
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Vol 18, No 3 (2020) |
CONSUMER SATISFACTION BEHAVIOR WHOM PURCHASE CHINESE SMARTPHONE IN SOLORAYA |
Abstract
PDF
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Febrianur Ibnu Fitroh Sukono Putra, Risanda Alirastra Budiantoro, Bilkis Aulia Luxfiati, Mega Wahyu Widawati |
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Vol 20, No 3 (2022) |
NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE |
Abstract
PDF
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Christina Whidya Utami, Teofilus Teofilus, Yohannes Somawiharja, Antonius Tanan, Aisyah Salsabila, Yosef Evandro Emantyo, Chia Han Tsai |
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Vol 16, No 4 (2018) |
PROCEDURAL FAIRNESS AS INTERVENING VARIABLE BETWEEN VOICE AND PERFORMANCE EVALUATION FORMALITY ON TRUST |
Abstract
PDF
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Jeremia Allan Prasetya, Dian Wijayanti |
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Vol 16, No 1 (2018) |
PRICE PERCEPTION: EFFECT OF COUPON PRONENESS AND SALE PRONENESS ON CONSUMER IMPULSE BUYING |
Abstract
PDF
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Dewi Mustikasari Immanuel, Carolina Novi Mustikarini |
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Vol 14, No 2 (2016) |
Faktor-Faktor yang Mempengaruhi Kepuasan Konsumen dalam Upaya Meningkatkan Pembelian (Studi di Travel PT Anugrah Tanjung Tabalong) |
Abstract
PDF
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M. Harlie |
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Vol 16, No 2 (2018) |
THE EFFECT OF CLARITY OF INFORMATION AND COMFORT OF WAITING ROOM ON SATISFACTION WITH DRUG SERVICE THROUGH PERCEPTION OF WAITING TIME |
Abstract
PDF
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Anita Fadhilah, Misbahuddin Azzuhri, Sri Andarini |
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